While a quick Google search is effective for narrowing down options—especially for consumers on a mobile device—86% of people use Google Maps to locate businesses nearby. When it’s more convenient for customers to come to your business if they find you close by, you’re more likely to make that sale.

What most brands don’t know is that just by creating a free Google My Business listing, you boost your local rankings and odds of being included in Google’s local 3-pack.

Brands that show up on Google’s local 3-pack get a whopping 700% boost in clicks over brands that don’t.

One of the biggest hurdles consumers face today is building enough trust with a business to confidently make a purchase. As a business owner, one of the simplest steps you can take to help with that is to provide them your location on Google My Business.

Since it’s known businesses need to go through specific steps in order to show for a local search, Google is a trustworthy environment that users can rely on.

90% of people read reviews before making a purchasing decision. With a Google My Business listing, customers will be able to review your business and leave feedback for others to see.

In doing this, not only will you get honest evaluations about what you’re doing right (or what you could be doing better) but you’ll also get that star rating system next to your business on Google.

Just by having a listing and showing up in local searches, businesses on Google My Business Experts are 70% more likely to attract potential customers for in-store location visits. Plus, your Google My Business Services listing can pull in up to 35% more clicks to your website. So, your local listing will grow your traffic in more ways than one—both on the web and on foot!

It’s no secret that the more you know about your customers, the better you’ll be able to appeal to them. From your Google My Business page, navigating to the Insights section will give you a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.

This is a powerful way to gauge how your business is performing so you can zero in on what’s working. By learning more about the kinds of customers your business is attracting, you’ll also be able to modify and improve your marketing strategy performance.

Google My Business profiles provide ample opportunities for engagement. Potential customers can access your website or call you with one tap or click. Even more beneficial is the ability to reserve a table or book an appointment directly through your listing.

GMB Mangement Service offers a form of fast and free advertising on Google. Google My Business gives you targeted exposure on the world’s most trusted search engine–and it costs nothing. It takes less time to optimize your profile than to get a solid paid search campaign up and running. Plus, an accurate and updated listing is an essential component of successful local SEO.

Through a small snippet of content, your Google My Business description gives you an opportunity to stand out from your competitors in a consumer’s initial scan through search results. It displays a brief description to help users quickly identify if your business is what they’re looking for. An effective Google My Business description offers a snapshot of your business, includes relevant keywords, and depicts something unique or authentic to help you show your value.